There are literally thousands of local classified ads sites on the internet today and choosing which ones to use can be mind-boggling experience for those that are either new to online classifieds or simply confused in how to pick a quality service. So, let’s start with a little information on the different types of classified ad sites you’re bound to see:
Free – This is an acceptable option if you have limited funds post free classified ads to spend on advertising, and don’t mind spending a lot of your time posting ads. The major drawback to these classified sites is the quality of their traffic – they are a magnet for scams and spam. Therefore, caution is advised when utilizing them.
Paid – There isn’t many sites that are strictly paid classifieds, but the ones that are available are a good option if you have a decent advertising budget that will allow you to take advantage of what their sites have to offer, and they usually have good customer service. The drawback here is they are more likely to be on the expensive side.
Combination – Most sites will fall under this category, and try their best to stand out from the crowd by offering services internationally or in a specific country and/or categorized by state, city etc (too many to list). Due to competitive reasons many offer free classifieds that can be upgraded to include various options such as a featured ad or video for a fee. These sites could be a good alternative for those who are on tight budgets, and want more options than just being free. The drawbacks with many of these sites are the same as the free ones coupled with poor monitoring and customer service.
Most people choose the sites that offer local classified ads that combine both free and paid options. This is usually where the mind-boggling begins as each site has their own policies, guidelines, and requirements in order to use their services. In addition, many sites offer very similar options, pricing, and/or time periods for how long ads are run for.
How do you sort through all these sites and select ones that will best fit your advertising needs? No classifieds site is perfect and each will have their drawbacks, but here are a few important things to look for in a classifieds service; site design, user friendliness, good customer service, type of ads/advertising that is posted, and what available options there is to choose from. All these factors tell you a lot about the company and the quality of their services. At best most classified ads sites have at least two or three of these qualities, so choose the ones that offer the services you think are most important for your needs.